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About
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Ag-tech founder testing product-market fit in the field. Building a low-cost soil-moisture and irrigation-scheduling system for small specialty-crop growers, running paid pilots across real farms this season.Founder Sector24 is a hardware-leaning software engineer who spent the early part of their career building low-power IoT sensor systems for industrial clients before turning that skill toward agriculture. The venture, TerraCue, is a low-cost soil-moisture probe plus a phone app that tells small and mid-size specialty-crop growers exactly when and how much to irrigate, with the goal of cutting water use and labor while protecting yield. The build is real and moving: a working sensor at a price point growers can actually afford, a shipping app, and several paying pilot farms this season generating field data and early water-savings numbers. What the founder does NOT have is a farming or agronomy background. They came to the problem as an engineer and an outsider who fell in love with the water-and-labor inefficiency of small-farm irrigation, not as a grower who lived it. That gap is the venture's binding constraint: in PROOF terms, EDGE (resonance -- 'are you the right one to build this?') is the lowest pillar, even though PULSE (momentum from shipping product and running pilots) is the strongest. The founder is deliberately a SMALL_BUSINESS-ambition builder -- a durable, profitable equipment-plus-software business serving a real regional grower base, not a venture-scale moonshot -- funded so far by bootstrapping plus a small agricultural innovation grant, with a single early angel now circling. They are on f3 to make the field-pilot progress legible, to close the credibility gap by formalizing agronomy and grower advisors, and to be discoverable by patient, ag-friendly angel and grant capital that fits a steady regional build.
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Building
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Founder Profile
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Archetype Tags
ag_techagricultureiothardwareirrigationfield-pilots
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