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About
Public
Co-founder/CEO of Tradeline — booking and dispatch for local home-services pros. Building the MVP with a two-person team.Mara Delgado spent nine years running operations for a regional HVAC-and-plumbing franchise group, where she watched skilled tradespeople lose a third of their billable week to phone tag, no-shows, and paper schedules. She teamed up with a former dispatch lead to build Tradeline: a two-sided product that lets a homeowner book a vetted local pro in minutes and gives the pro a single dispatch board, automated reminders, and same-day payment. Mara is the commercial and operations half of the team; her co-founder owns the build. They are deliberately a small-business venture — a durable, profitable services-software company for one metro first, not a venture-scale rocket. The honest tension in their story is velocity: they are part-time-transitioning, the MVP has slipped from a March to a June target, and their PROOF reflects strong resonance and a committed pair held back by a slow build. Mara is the exact founder f3's activation nudges and the PULSE constraint diagnostic are designed to move.
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Building
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Founder Profile
Public
Archetype Tags
local-servicesmarketplaceoperationssmall-business
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